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What would drink marketers do without Napoleon, Nelson and Wellington?

It probably says something about me that I associate the forthcoming 200th anniversary of the Battle of Waterloo on Sunday 18 June with alcohol more than anything else. I don’t think I’m alone though; British children are no longer taught about the Napoleonic wars at school, but the great names from the conflict are familiar to us from the labels on bottles. For drink marketers, Napoleon is the gift that keeps on giving.

Admiral Nelson, apparently.