Tag Archives: cognac

How to sell Armagnac

WHILE I WAS IN THE Armagnac region in March, a producer (who shall remain nameless) told me: “You British, you used to buy our armagnac, but now not so much.” He shrugged his shoulders as if it was one of … Continue reading

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House blends – booze purists avert your eyes now

I get sent a lot of miniature samples of whisky. This is much better than being sent a whole bottle because I hate to see waste so I end up drinking more. But what to do with all those miniatures once … Continue reading

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What would drink marketers do without Napoleon, Nelson and Wellington?

It probably says something about me that I associate the forthcoming 200th anniversary of the Battle of Waterloo on Sunday 18 June with alcohol more than anything else. I don’t think I’m alone though; British children are no longer taught … Continue reading

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