How to sell Armagnac

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WHILE I WAS IN THE Armagnac region in March, a producer (who shall remain nameless) told me: “You British, you used to buy our armagnac, but now not so much.” He shrugged his shoulders as if it was one of life’s great imponderables. This attitude was remarked on by Jerome Delord from the eponymous house: “We have been sleeping on our laurels for too long. We had a great product but didn’t sell it.” Armagnac used to rely on a home market and a few traditional markets, such as Belgium and Britain. Domestic consumption is now in decline so producers need to find new customers. They currently export about half of their annual production of 6m bottles. Compare this with Cognac, which exports 98% of production of 180m bottles a year.

Read the rest at Drinks International 

About Henry

I’m a drinks writer. My day job is features editor at the Master of Malt blog. I also contribute to BBC Good Food, the Spectator and others. You can read some of my work here. I’ve done a bit of radio, given some talks and written a couple of books (Empire of Booze, The Home Bar and the forthcoming Cocktail Dictionary).
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2 Responses to How to sell Armagnac

  1. sandra lawson says:

    Good Morning
    Is it possible to sell an old bottle of Bas Armagnac from Berry Bros and Rudd?
    thanks

    Sandra

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