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How to sell Armagnac

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WHILE I WAS IN THE Armagnac region in March, a producer (who shall remain nameless) told me: “You British, you used to buy our armagnac, but now not so much.” He shrugged his shoulders as if it was one of life’s great imponderables. This attitude was remarked on by Jerome Delord from the eponymous house: “We have been sleeping on our laurels for too long. We had a great product but didn’t sell it.” Armagnac used to rely on a home market and a few traditional markets, such as Belgium and Britain. Domestic consumption is now in decline so producers need to find new customers. They currently export about half of their annual production of 6m bottles. Compare this with Cognac, which exports 98% of production of 180m bottles a year.

Read the rest at Drinks International 

By Henry

I worked in the wine trade and publishing before becoming a freelance writer and broadcaster. My work has appeared in the Spectator, the Guardian, the Oldie and Food & Wine magazine. I now works as features editor on the Master of Malt blog. Ihave been on BBC Radio 4, Radio 5 and Monocle Radio, and a judge for the BBC Radio 4’s Food & Farming Awards and for the Fortnum & Mason food and drink awards 2018. My book Empire of Booze: British History through the Bottom of a Glass won Fortnum & Mason debut drink book 2017. My second, The Home Bar, was published in October 2018.

2 replies on “How to sell Armagnac”

Good Morning
Is it possible to sell an old bottle of Bas Armagnac from Berry Bros and Rudd?
thanks

Sandra

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