What would drink marketers do without Napoleon, Nelson and Wellington?

It probably says something about me that I associate the forthcoming 200th anniversary of the Battle of Waterloo on Sunday 18 June with alcohol more than anything else. I don’t think I’m alone though; British children are no longer taught about the Napoleonic wars at school, but the great names from the conflict are familiar to us from the labels on bottles. For drink marketers, Napoleon is the gift that keeps on giving.

Admiral Nelson, apparently.

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About Henry

Henry Jeffreys was born in London. He has worked in the wine trade, publishing and is now a freelance journalist. He specialises in drink and his work has appeared in the Spectator, the Guardian, the Economist, the Financial Times, the Oldie and Food & Wine magazine. He was a contributor to the Breakfast Bible (Bloomsbury 2013) and his book Empire of Booze: British History through the Bottom of a Glass was published in November 2016.
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