Death of the Wine Snob

This is something I wrote earlier in the year for Spectator Life magazine but it has taken so long to appear that one of the shops I mention has since closed. Tant pis, as they say in East London.

Red-faced, plummy-voiced, with a big nose, the wine snob is a familiar social stereotype. He might laugh at you at a dinner party for mispronouncing Montrachet or be the face sneering at you from behind the counter of a stuffy wine merchant when you ask for a bottle of cava. Oddly enough, in all my years of buying wine and working in the wine trade, I very rarely came across this figure. People like this may have once been ubiquitous but nowadays the legend of the wine snob is kept alive by the wine trade as a way of proclaiming their egalitarian principles: haven’t we come far, they say, we’re not like those terrible blazer-wearing toffs.

Click here to read the rest. 

After writing this article, I had an experience in a trendy wine shop which suggested the wine snob is actually alive and well. He’s just changed a bit.

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About Henry

Henry Jeffreys was born in London. He has worked in the wine trade, publishing and is now a freelance journalist. He specialises in drink and his work has appeared in the Spectator, the Guardian, the Economist, the Financial Times, the Oldie and Food & Wine magazine. He was a contributor to the Breakfast Bible (Bloomsbury 2013) and his book Empire of Booze: British History through the Bottom of a Glass was published in November 2016.
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